“ilāStrate your Life”
We Change
Our Lives Change
Our Practice Changes…
We too are Changing…
Today we are revealing our new name and logo and are excited to announce that Eka YogiLife if now ilāStrate designed yoga mat co.. The name change did not come easy, but we are SO in LOVE with the new look and feel of our brand. ilāStrate reflects our core philosophy of artistic freedom, flow and balance.
ilāStrate was born from the need to better express the creative nature of our brand and product as an inspiration to the practice of yoga.
The name ilāStrate has multiple meanings playing on the word illustrate (to add imagery, make clear or intelligible, enlighten) and taking meaning from the sanskrit word ilā – to flow and change.
Our logo and brand name reflects the duality of life; fluid transformation and grounded connection.
Our new slogan “ilāStrate your life” is a call to add inspiration to yoga (the yoke of life) and find connection through your mat.
Thank you to our customers and friends for taking the journey with us as we begin to implement these changes. I hope that you will join us and let us ilāStrate your life.
#BeFluid
#BeInspired
#BeGrounded
#BeConnected
#BeTransformational
#beIn
#beInYoga